WPBEIJING
China Marketing

浩浦工作室

市场研究.营销.品牌.公关


Welcome to WPBeijing China Marketing

Posted by WPBeijing China Marketing on December 1, 2009. Comments

China market plan cartoon Foreign businesses big or small are interested in the China market, but are also woefully ignorant of business reality here, they just seem to see the magic 1.4 billion and are dazzled.
This isn't always their fault, reliable information can be hard to find, what is right today can be wrong tomorrow, regulations are not always clear, officials are often less than helpful or engage you in a 32 step process, often with still no clear resolution at the end, service for most Chinese is still a word used in tennis and the myriad of websites offering help can not always be trusted.

Many SME's worry about the problems and difficulties of doing business in China, in fact of all our key words, the most often searched are:

"Problems, Difficulties, Cheats, Scams in doing business with China"
which is sad, but a reflection of the concerns and confusion people are facing.

The aim of this site is not so much to trumpet WPBeijing China Marketing, or tell you how honest, effective and reliable we are, even if it is true, but to try to give a frank, unbiased no holds barred, non Chinese and probably not so PC explanation of some of the things you need to be aware from a marketing perspective when entering the potentially lucrative China Market.
Of course, we are here to promote our services as well by highlighting our strengths and experience as a multi lingual British run family company. Hopefully it will shed a little more light and give you something to think about even if you don't elect to use our services.

So please, take some time to browse through, if you haven't already done so, read the left column and if you have any questions, feel free to drop us a line. We will give you a frank answer.

Nothing in our site is copyright, you are free to use it, copy it or do what ever, we just ask you acknowledge our IP and a link back is always appreciated!
All images are either property of YI Shan or taken from free web site sources, however, if you find an image you believe is yours or know the owner, then please notify us and we will either remove it or credit you with ownership.

Who is WPBeijing China Marketing?

Posted by WPBeijing China Marketing on December 1, 2009. Comments

WP China marketing logo WPBeijing China Marketing is a multi-lingual husband and wife owned marketing studio, based and legally registered in Beijing combining international standard marketing services with family based values of honesty and openness.
We are not a one stop supermarket, we do not believe in one solution suits all, however, our first step IS universal, we "sit down" and listen to understand your business and what you really want to do.
We then offer a solution tailored to your needs providing a range of flexible finance plans and options.
Our directors are native Chinese, British and Russian, our associates are native Chinese self employed professionals...... Please Read More

What do we do?

Posted by WPBeijing China Marketing on December 1, 2009. Comments

WPBeijing China Marketing provides answers and solutions for foreign Small to Medium businesses and start ups to the problems and difficulties in setting up a business in China with modular market entry and consulting services which may include WP China marketing services toolbox any [or all] of the following components.

  • Research and Analysis
  • Marketing planning
  • China PR
  • Branding
  • We tailor each aspect to suit your particular, individual needs and can provide flexible options regarding contracts and fee structures with our Angel Venture Marketing.
    We work along side you offering practical help based on our expertise and knowledge of the China market or we can act as your representatives here in China during the early beginning phases.
    We are not looking for a quick buck, from initial testing of the China market via factory tours, trade fair visits to eventually setting your own registered company here in China, we are aiming for a long term, mutually rewarding relationship.

    WPBeijing China Marketing also provides strategic and tactical project marketing for enterprises who may already be established in China and aim to increase their brand awareness.
    In considering the China market, strategic marketing is often greatly under estimated by many foreign players, including many multi nationals.
    Project Marketing is a complete "packaged plan" and involves;

  • Research and Analysis ; industry, competitor, customer,
  • Media , research, analysis and releasing.
  • Marketing plans, Brand Development
  • PR, Networking, Crisis Management
  • Event marketing and Management solutions
  • From conception to China market entry we will help you define your strategy and find the most effective entry solution for your business.

    What does this mean to you?

    Posted by WPBeijing China Marketing on December 1, 2009. Comments

    1. Being a small, family owned, multi lingual legally registered studio, cooperating with WPBeijing China Marketing gives you a level of safety and security often lacking with many others who offer similar services.
    2. Our longer than most history and knowledge also means we have some idea what we are talking about and can give you REAL, practical advice based on this experience which helps you avoid some of the problems, difficulties and pitfalls of doing business in China.
    3. WPbeijing China Marketing listens and designs a campaign that suits YOUR needs so everything you do is aimed at YOUR success, you don't pay for something that is not relevant or useful to you. Our flexibility and modular China marketing approach means you can do as little or as much as you need, you aren't locked into a long expensive contract.
    4. Our Angel Venture Marketing services are the answer for small or limited cash flow companies meaning we don't just talk the talk, we walk the walk and are prepared to put OUR money where our mouth is. This significantly lowers your costs and risks.
    5. Our core expertise is market planning, we are not in competition with you, we will not "steal" your secrets, our focus is on your success.

    Why China?

    Posted by WPBeijing China Marketing on December 1, 2009. Comments

    As we said a huge and still growing domestic market is a magnet for many, as is the relatively cost effective work force. No matter if you are importing from China factories or wanting to build your own empire here China is the hottest market and likely to be so for a few years to come.

    Before you read the rest of the article, here is a quick question;
    Up until around the late 19th century, which was the words biggest economy?

    1. Britain    B. France   C. USA   D. China     E. Spain
    Well, the answer may possibly surprise you... . Please Read More

    What Would You Like To Do Now?

    I would like to know more about *starting a business in China.

    I want to know about *research and analysis in China.

    I want to know about your *Angel Venture marketing in China for start ups with limited capital.

    I would like free advice or have *questions about problems in starting a China business answered!

    I would like to read The China Word Blog *Nothing, I have finished thank you

    Did you find what you were looking for here today?
    Yes
    No

    简单浩浦与简单营销

    Posted by 外贸,国际贸易,英语商务 on December 1, 2009. Comments

    浩浦营销策划,营销咨询 当不涉及生产与贸易的时候,企业可以简化为一个符号.浩浦共有两名固定成员:宜杉与Peter夫妇,自2004年一直保持这种简单而轻松的形式,因为营销本不复杂,浩浦的目的,就是将营销化繁为简 . MORE

    营销传播行业象极娱乐圈,置身其中,要想浮躁很容易.作为企业推手的咨询机构,要向明星经纪人学习,学习他们的低调和沉稳,明星和企业可以出头,但推手最好稳稳站在 幕后,这样才能保证被推者不悬空、不倒挂.

    营销咨询是跨界的学问,既要有实战的魄力,又得有学术的沉稳,缺一不可.

    浩浦业务结构

    Posted by 外贸,国际贸易,英语商务 on December 1, 2009. Comments

    浩浦营销策划,营销咨询,品牌策划,市场调研 浩浦市场顾问工作室着重于市场分析、营销策略、品牌定位,长于营销模式构建。

    浩浦的业务结构:
    基础营销类:市场研究,营销策划,品牌规划,公关策划
    功能营销类:展会营销,天使营销
    增值服务:英语商务

    其中,市场研究、展会营销、英语商务是我们的重心业务.

    浩浦是个人化、符号化咨询工作室,由宜杉与Peter夫妇共同运营.宜杉具有丰富的本土营销实战经验,负责制定项目整体运作方案, Peter则负责外籍客户业务。 MORE

    市场研究

    Posted by 外贸,国际贸易,英语商务 on December 1, 2009. Comments

    WP China marketing logo市场研究永远是营销的第一功课, 并贯穿始终;当然,捕捉消费者需求并非易事,但我们总有办法去接近他们. 做基于营销的市场研究是我们的 优势. MORE

    英语商务

    Posted by 外贸,国际贸易,英语商务 on December 1, 2009. Comments

    随着外贸业务与国际交流的日益增长,也越发凸显出中国企业与海外客户或合作者沟通能力上的欠缺.作为独家优势,在提供营销服务的同时,我们也致力于为国内客户的国际业务提供系统的英语商务运作方案. MORE

    展会营销

    Posted by 外贸,国际贸易,英语商务 on December 1, 2009. Comments

    WP China marketing logo 展会的成功与否,不在于展台搭建得多漂亮,而是能否用营销的角度去策划一场展会.很多企业参展重于打造外在形象,却没有一套系统的展会营销策略做指导,这就导致了一个常见的结果:表面热闹非凡,实际却收效甚微. MORE

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